Stories activate the heart and brain so your audience engages and remembers YOU

  1. Stories speak to our shared human experience and emotional set. They quickly and efficiently communicate and build relationship, as evidenced in ancient cave paintings and mythology which have transcended culture and time.

  2. Stories foster active listening and engagement.  Brain scans of audiences responding to narratives, show greater brain activity, from stimulated imagination, visual, audio and sensory centers.  Well-crafted tales produce the brain neurochemical oxytocin, also known as “the love hormone”.  Oxytocin motivates generous, compassionate and charitable action by increasing trust and empathy.

  3. Stories are easy to relate and easy to remember.  “….people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou

  4. Stories create context for your communications, influencing perception.  Ask any politician.

  5. Stories give you a voice as opposed to a sound.  They show a unique point of view and personality.  You won't just be heard, you'll be understood.

  6. Stories distinguish you as a creative thinker.  The more strategic you are in crafting your account, the more impact you can have with your audience.  It takes ingenuity to depict and evoke with words or images.

  7. Stories layer your presentation and conversation.  Jesus’ parables, Aesop's Fables, Greek mythology and good stand-up comedy – all offer deeper meanings below the surface of the content.

  8. Stories inspire emotional pictures.  Thoughtful accounts, conjure verbal and graphic images in an audience.  They facilitate memory and sharing across various modalities:  visual, audio and kinesthetic. 

  9. Stories simplify complex ideas.  You can use characters and other narrative elements to communicate concepts.  

  10. Society’s greatest influencers use stories to powerfully communicate across generations, cultures and time. The chronicles of entertainers, politicians, marketers, journalists and parents have become the legends, myths and history that define them and aspects of the human experience.