Cassandra Johnson loves helping organizations and individuals find their voice and craft their story.  Strategic stories evoke the emotions that provoke action and results.

          Cassandra began telling strategic stories as a management consultant at Strategy&.  She sharpened the brand stories of cable networks like Comedy Central and MTV, growing and diversifying revenue.  Cassandra continued honing her penchant for business narrative in advertising sales at The New York Times.  While at the Times, she helped identify and pursue a new audience segment and contributed to the launch of a new editorial section.  "Escapes" generated new advertising business in the automotive, real estate and travel sectors. 

          However, Cassandra was always fascinated with scripted stories on television and left the traditional business sector to pursue this passion.  As a creative executive in the Disney-ABC Television Group, she helped comedy writers, creative producers and executives, refine, monetize and execute their scripted story concepts. In her spare time, she pursued labors of love that launched Stories That Impact.  Cassandra assisted fashion entrepreneurs and executives in writing presentations that launched or grew their businesses and continued to help business school applicants gain admission to top MBA programs.

          As a strategic and creative thinker Cassandra enjoys fusing secrets from Hollywood storytellers and her business acumen to develop unique content and communications in a noisy marketplace.  Cassandra graduated from Harvard University with an MBA and from Brandeis University with a BA in Economics and Latin American Studies.